In May 2025, Bentley Denver debuted “Bentley & Brims,” a bespoke lifestyle collaboration that united the artistry of custom hat-making with Bentley’s signature commitment to craftsmanship. The event welcomed guests into an immersive experience where they designed personalized, handcrafted hats while exploring Bentley’s latest models in a refined, experiential setting. 

Created to honor the traditions of bespoke fashion and Colorado’s western heritage, the event highlighted the parallels between finely crafted accessories and Bentley’s dedication to personal expression and impeccable detail. “Bentley & Brims” became one of Bentley 

Denver’s most distinctive lifestyle activations, offering guests a memorable fusion of style and automotive luxury.