Privacy Policy

Effective Date: July 2026

Bentley Denver (“we,” “us,” or “our”) values your privacy and is committed to being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding data collected through our website at bentleydenver.com.

By using our website, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with our practices, please do not use our website.

Information We Collect

Information You Provide Directly When you interact with our website — such as submitting a contact form, requesting a service appointment, inquiring about a vehicle, or applying for financing — we may collect:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Vehicle preferences and trade-in details
  • Any additional information you choose to provide in form fields

Financial information submitted through our online finance application is collected and processed by our third-party finance partner, Cox Automotive (Accelerate), and is subject to their privacy policy.

Information Collected Automatically When you visit our website, we automatically collect certain technical and usage information through cookies and similar tracking technologies, including:

  • IP address (anonymized)
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website or search engine
  • Geographic region (city/state level)
  • Click patterns, scroll behavior, and navigation paths

Cookies And Tracking Technologies

We use the following cookies and tracking technologies on our website:

Google Analytics (GA4)

  • Measurement ID: G-25SNV3JVVZ
  • Purpose: Website analytics and traffic analysis
  • Data collected: Pages visited, session duration, device information, geographic region
  • Note: IP anonymization is enabled
  • Opt-out: Install the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout)

Google Ads Conversion Tracking

  • Tag ID: AW-17611706220
  • Purpose: Measuring the effectiveness of our advertising campaigns
  • Data collected: Ad interaction data and conversion events
  • Opt-out: Adjust your Google Ad Settings (https://adssettings.google.com)

Microsoft Clarity

  • Purpose: Session recording and heatmap analysis to understand how visitors interact with our website
  • Data collected: Mouse movements, clicks, scrolls, and page interactions
  • Note: Form field content and sensitive information are automatically masked
  • See “Session Recording” section below for full details
  • Opt-out: Use our cookie consent preferences or disable cookies in your browser settings

WhatConverts

  • Purpose: Lead tracking, call tracking, and marketing attribution
  • Data collected: Form submissions, phone call metadata (including call duration, caller ID, and call recordings for quality assurance), visit source information
  • Cookies set: wc_visitor, wc_client, wc_client_current, wc_swap

Elfsight

Dynamic number insertion: WhatConverts may replace displayed phone numbers on our website with unique tracking numbers to attribute calls to their marketing source. The numbers connect to the same Bentley Denver phone lines.

  • Source: elfsightcdn.com
  • Purpose: Social media content integration
  • Data collected: Widget interaction data

Cloudflare

  • Purpose: Website security, performance optimization, and bot protection (Turnstile)
  • Data collected: Browser verification data, IP address for security purposes

You can manage your cookie preferences through our cookie consent banner, which appears when you first visit our website. You may also control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

Session Recording

We use Microsoft Clarity to record and analyze user sessions on our website. Session recordings help us understand how visitors navigate our site, identify usability issues, and improve your experience.

What Is Recorded:

  • Mouse movements, clicks, and taps
  • Page scrolling behavior
  • Pages visited and time spent on each page
  • Device and browser information

What Is NOT Recorded:

  • Passwords or payment information (automatically masked)
  • Content typed into form fields (masked by default)
  • Any data entered in the online finance application (hosted by a separate third-party platform)

Session recordings are used solely for website improvement purposes and are not used to identify individual users. You may opt out of session recording through our cookie consent preferences.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries about vehicles, services, and parts
  • Schedule service appointments
  • Facilitate the vehicle purchase and financing process
  • Send communications you have requested, such as vehicle availability updates
  • Improve our website’s functionality, content, and user experience
  • Analyze website traffic and usage patterns
  • Measure the effectiveness of our marketing and advertising
  • Protect against fraud and maintain website security
  • Comply with legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following circumstances:

Service Providers: We work with trusted third-party companies that perform services on our behalf, such as website hosting (WP Engine), analytics (Google), marketing measurement (WhatConverts), and security (Cloudflare). These providers only access personal information needed to perform their functions and are contractually obligated to protect it.

Finance Partners: If you submit a finance application through our website, your financial information is processed by Cox Automotive (Accelerate) under their own privacy policy and data protection standards.

Legal Compliance: We may disclose your information when required by law, regulation, or legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction. You would be notified of any such change.

With Your Consent: We may share your information in other circumstances with your explicit consent.

Your Privacy Rights

Colorado Privacy Act (CPA) If you are a Colorado resident, you have the following rights under the Colorado Privacy Act:

  • Right to Access: You may request confirmation of whether we process your personal data and access that data.
  • Right to Correction: You may request correction of inaccuracies in your personal data.
  • Right to Deletion: You may request deletion of your personal data.
  • Right to Data Portability: You may request a portable copy of your personal data.
  • Right to Opt Out: You may opt out of targeted advertising, the sale of personal data, and profiling that produces legal or similarly significant effects.

To exercise these rights, contact us at info@bentleydenver.com or call 720-248-0187. We will respond to your request within 45 days. You may appeal a decision regarding your request by contacting us at the same address.

California Consumer Privacy Act (CCPA/CPRA) If you are a California resident, you have the following rights:

  • Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You may request deletion of your personal information.
  • Right to Opt Out: You may opt out of the sale or sharing of your personal information. We do not sell personal information as defined under the CCPA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise these rights, contact us at info@bentleydenver.com or call 720-248-0187.

Other State Privacy Rights Residents of other states with comprehensive privacy laws (Virginia, Connecticut, Utah, Texas, Oregon, Montana, and others) may have similar rights. Please contact us to discuss your specific rights under your state’s law.

Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. General retention periods include:

  • Contact form submissions and vehicle inquiries: Up to 3 years
  • Service appointment records: Up to 5 years
  • Analytics data: 26 months (Google Analytics default retention)
  • Session recordings: 30 days (Microsoft Clarity default retention)
  • Cookie data: Varies by cookie (see Cookies section above)

When personal data is no longer needed, we securely delete or anonymize it.

Children’S Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at info@bentleydenver.com.

Data Security

We implement reasonable physical, electronic, and administrative safeguards to protect your personal information, including:

  • SSL/TLS encryption across all pages
  • Secure hosting through WP Engine with Cloudflare security services
  • Access controls limiting who can access personal data
  • Regular security monitoring

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Accessing Our Website From Outside The United States

Our website is hosted on servers located in the United States. If you are visiting from outside the U.S., please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

External Links

Our website may contain links to third-party websites, including manufacturer sites, social media platforms, and financial service providers. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policy of any site you visit.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us:

Bentley Denver Email: info@bentleydenver.com Phone: 720-248-0187 Address: Denver, CO 80124

For questions about data collected through our online finance application, please contact Cox Automotive (Accelerate) directly through their platform.